When BQL came to me, they had no meaningful online presence. Their Google Business Profile was unclaimed, their website was not indexed properly, and competitors dominated every relevant local search. They were invisible to the customers searching for their services every day.
The Challenge
BQL relied entirely on word-of-mouth referrals. This put a hard ceiling on their growth and left them vulnerable – one slow season could significantly damage the business. They needed a consistent, predictable pipeline from Google.
The Approach
I started with the fundamentals. Claimed and fully optimised their Google Business Profile with the correct primary and secondary categories, detailed service descriptions, high-quality photos, and a review generation system. This alone moved the needle within the first month.
Next, I audited their citations – every directory listing across the web where their Name, Address, and Phone number appeared. There were inconsistencies everywhere. I cleaned and standardised 80+ citations using Whitespark, ensuring perfect NAP consistency.
On the website, I created hyperlocal service pages targeting the specific towns and suburbs in their service area. Each page was built around real search intent – what their customers actually type into Google – not just keyword density.
I also implemented a systematic review strategy, working with BQL to make review requests a natural part of their customer handoff process. Review count and quality grew significantly within three months, directly impacting their Maps ranking.
The Results
In six months: organic traffic grew by 758%. BQL moved into the top 3 positions in the Google Maps pack for their primary service keywords. Inbound leads from organic search increased by 340%. The business expanded its service area because demand outgrew their original coverage zone.
None of this involved shortcuts. Just fundamentals, executed consistently.