Web Development Service

Custom WordPress Websites Built to Rank and Convert

I have been building websites since 2014 — starting on a mobile phone with wapka.mobi. Today I build custom WordPress themes and plugins from scratch. No bloated page builders. No Elementor. Just clean, fast, SEO-optimised code.

What's Included

Everything in This Service

Custom PHP Themes

Every site is built as a custom theme — not a pre-made template with 400 plugins. Clean code, full control, fast load times.

No Page Builders

I don't use Elementor, Divi, or WPBakery. Page builders bloat your site with unnecessary code. Custom-coded pages load faster and rank better.

Mobile-First Design

Every site is built mobile-first. Over 60% of searches happen on mobile — your site needs to work perfectly at 375px before anything else.

SEO-Optimised from Day One

Schema markup, clean URL structure, optimised heading hierarchy, fast load times, and proper meta implementation — built in from the start.

Core Web Vitals Ready

Sites are built to pass LCP, CLS, and INP benchmarks. Fast hosting recommendations and image optimisation included.

ACF Pro Integration

Content managed through Advanced Custom Fields — so you can update your site without touching code, but the code stays clean.

Custom Plugins

Need a custom feature? I build lightweight plugins that do exactly what you need — nothing more, nothing less.

Ongoing Support

After launch, I'm available for updates, changes, and improvements. You're not left with a site and no support.

How It Works

My Process

Discovery

Understand your business, target audience, competitors, and goals. Define the pages, features, and content structure.

Wireframing

Plan the layout and user flow for every page before writing a single line of code.

Design

Design the look and feel — typography, colours, spacing — in line with your brand.

Development

Build the custom theme and any plugins from scratch. Mobile-first, clean code, no shortcuts.

SEO Setup

Implement all on-page SEO, schema markup, sitemap, robots.txt, and Google Analytics / Search Console.

Testing

Test across all devices and browsers. Run PageSpeed Insights and fix any Core Web Vitals issues.

Launch and Handover

Deploy the site, train you on the CMS, and hand over full documentation.

Tech Stack

Tools I Use

WordPress PHP HTML5 CSS3 JavaScript ACF Pro REST API Screaming Frog Google PageSpeed Insights GTmetrix

Questions

Frequently Asked Questions

Page builders add hundreds of kilobytes of unnecessary CSS and JavaScript to every page, slowing down your site. A custom-coded site is faster, cleaner, and easier to maintain long-term. I have been building custom sites since 2014 and the difference in performance is significant.
A standard business site takes 2-4 weeks. More complex sites with custom features take 4-8 weeks. Timeline depends on how quickly content and feedback are provided.
I can recommend the right hosting for your budget and traffic, and help you set everything up. I work with SiteGround, Cloudways, and Hostinger depending on your needs.
Yes. I can rebuild your site from scratch while keeping your existing content, SEO, and URL structure intact — no rankings lost.
Yes. I use ACF Pro to give you a clean editing experience without touching code. You update text, images, and content through a simple admin interface.

Ready to build a website that actually ranks?

Discuss Your Project